All popular motorsport series events in the United States are televised on ABC, NBC, TNN, ESPN, ESPN2, Fox Sports West, and Speed.

With sponsor advertisements decorating the car, company exposure can last hours - a much better bargain compared to the 30 second commercial aired at similar costs.

Since the race schedule year-round, company exposure will also be year-round. Each race has one to three televised repeats and programs can last from 30 minutes to 4 hours. Such prolonged exposure builds company awareness to millions of people worldwide.

The Official Emerson Newton-John Racing website was created to provide internet users with up-to-date news, pictures, and individual sponsor information. The ENJR website provides an opportunity for impressive brand exposure and generates significant consumer loyalty in an extremely desirable demographic group to internet users worldwide. It is an ideal medium that offers sponsors the opportunity to purchase their motorsport marketing dollars into a cost-effective website presence.

The internet also hosts many motorsport "e-zines." Covering everything from stock-car racing to Formula 1, most of these popular electronic magazines are free and are updated after every racing weekend.

There are many major enthusiast motorsport magazines to cover all the popular variations of racing, including National Speed Sport News, AutoWeek, On Track, and Racer.

The print media often treat the race team and its sponsor as a single entity. Thus, a story might read, "Emerson Newton-John, driving the #11 Renault-powered Financial Engineering sedan..."

Also, all pictures taken of the car and driver clearly show the sponsors involved with the team.